It seems that every marketing student studying in college or university is haunted by the idea that it is necessary to start working on a dissertation already. If you belong to their number too, it is not surprising or bad at all. It would only confirm the fact that the first step in this process is extremely difficult. One has to choose a topic with which he/she will deal for a very long time, and obviously it should be perfect. Sounds impossible? Well, we do not agree and can help with both selecting an excellent topic and writing a marketing dissertation.
Dissertation requires exceptional stamina, ability to work consistently, and a high degree of devotion as it is usually worth 50% of the compulsory work that a student should do. However, to ensure that these resources of body and mind will actually be applied to reach the goal, a student should not just fear to fail but rather be deeply interested in what he/she is studying. It is possible only if the topic genuinely appeals to a person. Then, the result will reflect his/her efforts, knowledge, originality of thinking, and analytical skills. To find such a topic for your marketing dissertation, go on with the following procedure. Believe it or not, it will help you to come up with the brilliant topic and excel with your marketing degree:
We believe that with these tips, you will cope with a difficult task of finding the topic. You will eventually come up with the idea that is unique and enables you to strike a balance between two extremes, namely going off the beaten track and following the path that is already well-trodden by other academics. It means that you will have to find the topic that is neither studied too much by others nor seems to be the uncharted territory. In the former case, you will have hard times making own contribution, while in the latter, you will have no sufficient material to rely on. Yet, if the inspiration does not hit you and you can no longer wait for it to come, you may use one our free marketing dissertation topics.
This set of topics unites the ideas that would allow investigating behavior of consumers and understanding them, as well as their attitude to a brand, better. Thus, the dissertation in this sphere might be devoted to the following topics:
Why and in which ways does the continuum of traditional and relationship marketing change within an industry?
What are the factors that made loyalty programs successful? What expectations and motivations play the most important role in these programs?
How can retailers that are considered luxurious overcome barriers to switching?
Should switching costs be used as a way to prevent churn of customers in the industry of electronics?
If you are curious about psychology and would like to apply it in your dissertation, it is a piece of cake! You may decide to examine techniques and psychological cues that marketing professionals use to induce consumers into buying services and goods and, thus, bridge discoveries in psychology and marketing. These topic suggestions will help you in this attempt:
Dissertation in branding would concern the image of a product or service that a company tries to create and the way consumers perceive it. Marketing experts develop with an aspect of marketing as it enables them to encourage customers to acquire specific attitudes and willingness to associate themselves with some brands. If you would love to make own contribution to selling experiences, this list of ideas will prove useful for you:
Cultural values of a community in which a person lives have tremendous influence on his/her behavior, including that connected with purchasing. Furthermore, culture may explain consumer choices, alter it, and, of course, help to provoke specific reactions to goods and services. It sounds intriguing, is not it? If you agree, you might find exciting to write about one of the following marketing dissertation topics:
With development of technologies, the sphere of marketing undergoes numerous changes. The spread of mobile devices plays a particularly significant role in these processes. As a result, mobile technologies are widely used for selling and promoting goods among people. Surely, a sort of new branch in marketing creates room for investigations. You may get involved in them as well using these topics:
Currently, more and more brands switch from traditional marketing media to social networks in order to promote and sell own services and goods. Although the reasons for such changes might seem evident, there are many aspects behind these processes that require attention of scientists. Thus, if you want to be in trend even when writing a dissertation in marketing, one of these topics related to social networking should be your choice:
Direct marketing is a special type of marketing since it brings companies and customers closer than any other one simply because there is no intermedium between them. However, although there is no gap to bridge, it might be challenging to reach the set goals using direct marking as the influence with powerful atmosphere is impossible. The force of words should be only used. Interestingly, the same principle applies to dissertations. Nevertheless, with the following topics, reaching the heart and mind of faculty members will not be complicated:
Like any other industry, marketing is not deprived of practices that are not considered ethical and negatively perceived by both general public and marketing experts. Therefore, businesses should exhibit transparency as well as honesty about components of a product or its efficiency when promoting own goods. However, for ethical standards to be uphold, marketing practices should be carefully examined from this perspective. Here are the suggestions about how it can be done:
Marketing campaign will be successful only it works as a system that is based on four vital elements, namely product, place, price and promotion. The ways these 4Ps may be applied and interact with each other constitute an exciting avenue for research. Here is what specifically you may pay attention to: